Success Stories: Retail

SCORING WITH CRM

Challenge

A major retailer had initially shifted their entire TV spend to digital but didn’t see the results that come with the scale of television. The following year, they came back with 100% spend on targeted TV. This retailer had assembled a CRM database of their most valuable customers, and their challenge was simple: identify and engage more consumers who looked like those top customers, and measure the impact of driving traffic in store.

Solution
  • We matched to comScore households to identify the CRM list in the comScore universe, using third-party safe harbor
  • We ran a targeted Vantage campaign
  • We measured results with NinthDecimal, and mobile geo-location data for retail location visits
Impact
243 %

higher concentration of target viewers than their rest of TV campaign

133 %

higher than their Viacom ROS buy

51.3 %

increase in store visitation

Vantage empowers you with rich, sophisticated targeting and the scale and premium context of television.