Success Stories: Retail

Predicting Pre-Engagers

Challenge

A large jewelry retailer wanted to identify future engagement ring customers who had never visited their store, and may not be aware they would soon be looking. Without CRM or purchase history data, how do you identify one-time purchasers who have never shown interest in your store or product before?

Solution

Using Vantage Intent powered by AMEX we were able to look at historical transactional data to find the lead-up purchases of these one-time customers to identify future customers.

  • 2X more likely to spend at Italian restaurants and lawn services
  • 500% higher spend on home furnishings
Impact
3 X

more effective at identifying future engagers than third-party data providers

3.5 X

as much spent by AMEX target at jewelry stores post campaign launch than broad demo

With Vantage Intent, increase your campaign’s effectiveness by delivering messages when consumers want it, need it and usually before they know it.